Skip to main content

Brunswick unveils new dealer certification program

To promote growth in the marine industry, Brunswick Corp. launched a new unified dealer certification program.

Until now, Brunswick dealer certification has been offered primarily by select boat brands, but by taking those practices and combining them with the latest certification requirements by marine five-star dealer certification, it can now offer a collection of tools for ongoing improvement from one source.

The program combines the best business practices offered by the company for all Brunswick boat brand dealers and gives them insights to achieve operational excellence to pave future growth and profit, according to the company.

It is also a major addition to the Brunswick Dealer Advantage, a broad set of profit-enhancing programs tailored specifically for the company's dealers.

"Sharing our best dealer practices across our entire marine dealer network offers significant opportunity for growth," Brunswick chairman and CEO Dustan E. McCoy said "By adopting the most successful business strategies through our new certification program, our dealers will be able to offer a superior customer service experience and bring overall dealership performance to a new level."

Click here for the full release.



AkzoNobel Names Marketing Manager

Jessica Stewart is an experienced marketing, brand and product manager and has held several global roles.


IBEX Innovation Awards Deadline Looms

Entries must be in by tomorrow for the program, which will announce winners Sept. 27 in Tampa, Fla.


OneWater Appoints Board Member

Steve Roy will raise the company’s board count to 11 and brings independent financial expertise to the board.


Ready for a Revolution?

The recreational marine industry is seeing advancements in lithium-ion batteries, electric propulsion and the need for charging infrastructure.

2_RIT-Yellowfin Selects_11

Big Data, Little Price

Radian IoT allows real-time data collection using a device that’s the size of a cellphone.


Great Culture in Four Steps

Four steps to create a great culture within your business.


Get Paid 85 Percent Faster

Business texting and pay-by-text systems can help speed up incoming cash flow

Showfloor from Catwalk-28

Q&A with Anne Dunbar

IBEX director Anne Dunbar is bullish about this year’s edition of the show.