Brunswick unveils new dealer certification program


To promote growth in the marine industry, Brunswick Corp. launched a new unified dealer certification program.

Until now, Brunswick dealer certification has been offered primarily by select boat brands, but by taking those practices and combining them with the latest certification requirements by marine five-star dealer certification, it can now offer a collection of tools for ongoing improvement from one source.

The program combines the best business practices offered by the company for all Brunswick boat brand dealers and gives them insights to achieve operational excellence to pave future growth and profit, according to the company.

It is also a major addition to the Brunswick Dealer Advantage, a broad set of profit-enhancing programs tailored specifically for the company's dealers.

"Sharing our best dealer practices across our entire marine dealer network offers significant opportunity for growth," Brunswick chairman and CEO Dustan E. McCoy said "By adopting the most successful business strategies through our new certification program, our dealers will be able to offer a superior customer service experience and bring overall dealership performance to a new level."

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