Several Brunswick brands - Bayliner, Maxum and Trophy - have announced a promotion where they will make the monthly boat payments for buyers who lose their jobs.
Under the payment protection plan, these boat lines will pay up to nine months of payments if the boat buyer loses his or her job within a year after the boat purchase.
"In today's economy, it is important to alleviate consumer concerns over many issues, including the potential of job loss," Brunswick chairman and CEO Dustan McCoy said in a statement. "So we're addressing it in an effective and impactful manner within the marine community."
The protection plan is being offered for all models in the Bayliner, Maxum and Trophy brand lines, with the qualifying monthly payments going up to $500. Customers must take delivery by July 6.
No other Brunswick brands were included in the announcement.
"It is a brand-by-brand decision," Brunswick spokesman Dan Kubera told Soundings Trade Only. "As always, we will stay close not only with the dealer base of these three brands, but with all of our dealer base to see if such a measure will eventually embrace other brands in the Brunswick family."
Similar promotions have been offered recently in the auto industry by Hyundai, Ford and General Motors, Brunswick officials noted.