Brunswick: We’ll make payments if you lose your job

Author:
Updated:
Original:

Several Brunswick brands - Bayliner, Maxum and Trophy - have announced a promotion where they will make the monthly boat payments for buyers who lose their jobs.

Under the payment protection plan, these boat lines will pay up to nine months of payments if the boat buyer loses his or her job within a year after the boat purchase.

"In today's economy, it is important to alleviate consumer concerns over many issues, including the potential of job loss," Brunswick chairman and CEO Dustan McCoy said in a statement. "So we're addressing it in an effective and impactful manner within the marine community."

The protection plan is being offered for all models in the Bayliner, Maxum and Trophy brand lines, with the qualifying monthly payments going up to $500. Customers must take delivery by July 6.

No other Brunswick brands were included in the announcement.

"It is a brand-by-brand decision," Brunswick spokesman Dan Kubera told Soundings Trade Only. "As always, we will stay close not only with the dealer base of these three brands, but with all of our dealer base to see if such a measure will eventually embrace other brands in the Brunswick family."

Similar promotions have been offered recently in the auto industry by Hyundai, Ford and General Motors, Brunswick officials noted.

Click here for the full release.

Related

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.

One Follows the Other

Will we see an economic shot in the arm this year?

When Leadership Needs to Make a Change

Business lessons from the America’s Cup.

One Big Way to Get Results

How to develop an effective company culture.

Delivering for the Industry

NMMA updates its advocacy agenda.

Success Strategies

Capitalizing on Americans’ interest in the outdoors.

‘If You Cannot Sell Boats, You Need a New Hobby’

A vast majority of dealers reported retail growth in January.

Q&A with Huw Bower

Huw Bower, the president of Winnebago Outdoors, takes our questions.