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Bryant Boats adds to its roster of dealers - Trade Only Today

Bryant Boats adds to its roster of dealers

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Runabout builder Bryant Boats added 19 new dealers this year in Alabama, Georgia, South Carolina, Tennessee, Idaho, Nebraska, Iowa, Maine, Oklahoma, New Jersey. Michigan, and eastern and western Canada.

“Though the sterndrive segment is struggling, we are seeing a warm reception to the innovative product designs and strategies that we have put in place,” sales vice president Jeff White said in a statement.

Bryant has launched three new Peter Granata-designed luxury runabouts, developed the patented SportPorch system and introduced the first surfable sterndrive.

“Sterndrive dealers are hungry for a fresh approach to reinvigorate the market,” White said.

In late 2012 majority ownership of Bryant was acquired by longtime MasterCraft CEO John Dorton. He has sought to assemble a team of past associates, along with new talent.

“The sterndrive market remains more challenged than I anticipated, but the underlying demand for this type of boat is still out there,” Dorton said. “Our innovative seating layouts and new level of athletic performance is re-engaging the sterndrive buyer. There are a lot of dealers and industry stakeholders joining us on this important mission, and we’re excited to be in the trenches with them.”

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