Bryant Boats boosts production

Sterndrive runabout builder Bryant Boats is stepping up production to meet demand after an aggressive retooling campaign.

Sterndrive runabout builder Bryant Boats is stepping up production to meet demand after an aggressive retooling campaign that has led to double-digit revenue gains and market share growth.

As a result of launching five new Granata designed models, pioneering a surfable sterndrive and partnering with Volvo on the development of the FWD, the company says it is seeing new consumers come to the brand.

"We've created a legitimate and extremely safe surf boat while innovating our interiors to compete with deck and pontoon boats,” brand manager Ben Dorton said in a statement. “That combination is bringing both athletic families and baby boomers into our valued dealer partners showrooms. We offer a unique solution to those buyers who want greater versatility at reasonable price points.“

Bryant also signed 26 new dealers and boat clubs in the last 12 months and said it has new dealer visits scheduled nearly every week this spring.

"I think the market has been waiting for a sterndrive builder to step up and take charge of regaining the market prominence this segment once had,” sales vice president Jeff White said. “As a result, production rates have increased.”


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