Bryant Boats debuts new website


Bryant Boats has created a new website that it says uses what its sales team has learned while working with partnered dealers on showroom floors worldwide.

The Tennessee-based sterndrive runabout builder has opted for an HTML 5-driven site, as opposed to a flash-driven one, so it would run more smoothly on mobile devices.

“Tablets and smartphones are becoming the majority use in today’s online surfing,” Bryant brand manager Ben Dorton said in a statement. “Creating a site that would not communicate with tables and smartphones was not an option. Neither was creating an app. Consumers are surfing major search engines much more than application stores. … Our mobile site allows viewers to enjoy our content without sizing distortion, speed delays and media hindrance.”

“I noticed the power of this new website when I was working a show at a partnered dealer’s spring open house and was able to use my tablet to create a sale to a retail customer by having the ability to show the customer videos and different colors in the model boat he was interested in,” Bryant sales vice president Jeff White said in a statement. “I know I will be using my tablet more often now that we can offer such a powerful sales tool.”

The site was designed to rapidly adjust to the new products Bryant plans to roll out.

“We are currently in product development of boats that will set the standard for the future of boating,” Bryant CEO John Dorton said in a statement. “This site will be a primary tool for introducing these new products.”

Click here for the full statement.


NOAA to Outline Reef Restoration

The agency’s Mission: Iconic Reefs project aims to restore more than 3 million square feet of coral in the Florida Keys National Marine Sanctuary.

Virtual Premieres

Sunseeker will livestream the debuts of five models during the next few weeks, starting today with the Manhattan 55 and Predator 55 EVO.

QMI-Multiflex Partners With Rep Firm

William F. Miller and Associates will represent the OEM supplier in the South and Midwest.

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.