Bryant Boats has created a new website that it says uses what its sales team has learned while working with partnered dealers on showroom floors worldwide.
The Tennessee-based sterndrive runabout builder has opted for an HTML 5-driven site, as opposed to a flash-driven one, so it would run more smoothly on mobile devices.
“Tablets and smartphones are becoming the majority use in today’s online surfing,” Bryant brand manager Ben Dorton said in a statement. “Creating a site that would not communicate with tables and smartphones was not an option. Neither was creating an app. Consumers are surfing major search engines much more than application stores. … Our mobile site allows viewers to enjoy our content without sizing distortion, speed delays and media hindrance.”
“I noticed the power of this new website when I was working a show at a partnered dealer’s spring open house and was able to use my tablet to create a sale to a retail customer by having the ability to show the customer videos and different colors in the model boat he was interested in,” Bryant sales vice president Jeff White said in a statement. “I know I will be using my tablet more often now that we can offer such a powerful sales tool.”
The site was designed to rapidly adjust to the new products Bryant plans to roll out.
“We are currently in product development of boats that will set the standard for the future of boating,” Bryant CEO John Dorton said in a statement. “This site will be a primary tool for introducing these new products.”