As part of the sale of the Larson brand to Polaris Industries, Marquis Yachts — the builder of the Marquis, Carver and Lexus brands — announced a strategic reorganization.
The Pulaski, Wis.-based company will now concentrate exclusively on the yacht segment through its continued expansion of the Carver brand and relaunch of Marquis, with a new line of sport yachts under the guidance of president and CEO Rob Parmentier.
In addition, the company will continue its partnership with Lexus to introduce the first production Lexus yacht in the fall.
“Based upon years of successfully building European-styled boats, and our recent partnership with Lexus Yachts, our company is in an excellent position to capitalize on the growing worldwide market for luxury sport yachts,” Parmentier said in a statement.
A new Marquis 42 will be introduced at this year’s Fort Lauderdale International Boat Show, followed by 50- and 60-footers, according to the company. Marquis also plans to introduce a line of upscale dayboats that dovetail with the yacht segment.
The new 65-foot Lexus flybridge yacht also is set to debut at FLIBS. The boat is built at the Marquis facility in Pulaski, with distribution to be handled through select Marquis and Carver dealers. A coupe version will follow a few months after the launch of the LY650.
A new 46 Carver Command Bridge, which will set the stage and direction for future models, is in the design phase and scheduled to launch in early 2020.
“This aggressive expansion of new models and the redefining of existing brands is now possible because of this important strategic refocus of who we are and what we do,” Parmentier said. “Marquis Yachts will continue to be a significant marine industry player as we go forward.”