Carolina Skiff to unveil new line via social media


Carolina Skiff is introducing Fun Chaser, a new line of fiberglass deck and pontoon boats.

The line is offered in two configurations: the Deck Series, which features a mono V-style hull, and the Pontoon Series, which is built on twin hulls. Each series is available in fishing and cruising models in varying lengths from 19 to 25 feet.

The Waycross, Ga.-based company said the line has been in development for five years.

"Family, fun and fishing all in one - that's the concept behind Fun Chaser," president and CEO Joe Kirkland said in a statement. "Think of these boats as your family's own recreation or living room on the water. From pleasure cruising and tubing to skiing and fishing, these boats are perfect for virtually any on-the-water activity. By producing the Pontoon Series with all-fiberglass pontoons, we've now opened up this category of boats to the saltwater market."

To announce the new line, Carolina Skiff is planning a groundbreaking deckboat launch via social media channels that will coincide with the Miami International Boat Show.

At 10 a.m. (EST) Thursday, videos, photos and first-reaction comments about the Fun Chaser line will be available from the show floor on the company's website and its Facebook, Twitter and YouTube sites.

"To our knowledge, this is the first time a boat line has been launched online through the use of digital media," said Jason Meninger, of Adventure Advertising, in a statement. "It's certainly a departure from the more conventional rollouts conducted at boat shows. The Fun Chaser line is so unique we felt it warranted a revolutionary real-time launch through Carolina Skiff's popular social media channels."


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