Carver Yachts is preparing for the 2011 model year by introducing several new models and a newly designed logo to represent the brand.
"Carver Yachts was purchased by a new ownership group in January 2010," president Robert VanGrunsven said in a statement. "Today, Carver is an independent, stand-alone organization, which provides us with a tremendous strategic advantage in today's marketplace.
"We decided to represent our new corporate status with the introduction of a new graphic identity for the brand," he added. "This new logo has a distinctive, contemporary flair that signifies a change and our continued commitment to the future of the Carver brand."
This new logo and corporate branding will be introduced next week at the Fort Lauderdale International Boat Show and will be seen on the new Carver 44 Sojourn, which will be on display at the show.
Pulaski, Wis.-based Carver Yachts is a division of Marquis Yachts LLC and is owned by J& D Acquisitions.