Skip to main content
Publish date:

Catalina Yachts acquires True North Powerboats

Catalina will now build this True North 38.

Catalina will now build this True North 38.

Catalina said in a statement that True North marks its entry into the growing market segment of Downeast-style powerboats. Molds for the True North 34, True North 34 Outboard Express and True North 38 are being moved to the Catalina plant in Largo, Fla. Production will begin this year.

"We have been talking with dealers and owners while strategizing which configuration of boats to market first, and find the True North line is a brand that appeals to sailors, making it a good fit for Catalina Yachts,” said Sharon Day, vice president of sales and marketing, in the statement. “This is yet another pivotal moment in Catalina’s 50 years of boat-building. Our management team is excited to provide more boating lifestyle choices to mariners attracted to the sea and Catalina craftmanship."

Catalina is entering its 50 year of building sailboats. Day said that True North owners will benefit from “a half-century of expertise, engineering and distinguished reputation, not only for building boats, but also for developing enduring relationships with its owners, based on our product quality and customer service.”  

Related

Digital Dealership Dashboard for Marine Dealers

The Parker Business Planning digital platform for marine dealers will be introduced next week at MRAA Dealer Week in Austin, Texas.

Back and Forth and Back Again

As the world waits for the pandemic and its economic effects to subside, a new virus variant emerges.

Suzuki Crew Cleans Florida Shoreline

Executives, staff and families removed more than 40 bags of trash from Florida’s Courtney Campbell Causeway as part of the company’s Clean Ocean Project.

Seattle Boat Show: Full Speed Ahead

The largest show in the Pacific Northwest is set for its 9-day run with a new location and robust seminar format for 2022.

Volvo Penta to Power Offshore Wind Farm Transfer Vessels

The Swedish company will provide quad IPS systems for crew-and-equipment transfer vessels being built by American Offshore Services.

ePropulsion Secures B+ Series Funding

The China-based company will use the investment — equal to tens of millions of U.S. dollars — to advance research and development in e-power technology innovations.

Discover Boating Moves Forward

The joint NMMA and MRAA effort reveals a new logo and its rebranding of the Miami International Boat Show.