Catalina said in a statement that True North marks its entry into the growing market segment of Downeast-style powerboats. Molds for the True North 34, True North 34 Outboard Express and True North 38 are being moved to the Catalina plant in Largo, Fla. Production will begin this year.
"We have been talking with dealers and owners while strategizing which configuration of boats to market first, and find the True North line is a brand that appeals to sailors, making it a good fit for Catalina Yachts,” said Sharon Day, vice president of sales and marketing, in the statement. “This is yet another pivotal moment in Catalina’s 50 years of boat-building. Our management team is excited to provide more boating lifestyle choices to mariners attracted to the sea and Catalina craftmanship."
Catalina is entering its 50 year of building sailboats. Day said that True North owners will benefit from “a half-century of expertise, engineering and distinguished reputation, not only for building boats, but also for developing enduring relationships with its owners, based on our product quality and customer service.”