The Marine Retailers Association of the Americas said in a statement that it has partnered with Centurion and Supreme Boats on its Marine Industry Certified Dealership Program.
The announcement was made at the Centurion and Supreme dealer meeting in November. The company said it would reward dealers with a per-boat rebate incentive, beginning with the 2020 model year, for achieving Certified Dealership status. The builder also offered a travel-cost rebate to dealers who participated in the MRAA program.
“As we roll out the key initiatives of our three-year strategic plan, it’s important that we invest in our dealer network and demonstrate we will reward those businesses that want to improve alongside us,” said Paul Singer, president of Centurion & Supreme Boats in the statement. “We believe this relationship with the MRAA and the Dealership Certification Program will help to optimize our dealer network and propel us to the lofty goals we have set for our growing brands.”
About a dozen dealerships signed up during the meeting. Singer said that, with the new dealers, about one third of its network is either certified or earning certification.
“We have been impressed with Centurion & Supreme and their leadership team’s vision for dealer growth and development,” said Matt Gruhn, MRAA president in the statement. “They have a truly authentic approach to how they fuel dealer success with new tools and opportunities that strengthen the dealer-manufacturer partnership and lead to sustainable growth for both.”