Centurion builder acquires towboat brand

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Fineline Industries, the producers of Centurion Boats, said today that it acquired Ski Supreme Boats.

Fineline said it will begin the immediate production of all current and new Supreme boat orders.

“It is an exciting time of growth for the Fineline family as we welcome Supreme back to the factory floor,” Fineline vice president of manufacturing Les Clark said in a statement. “There’s a rich heritage of Supreme in this factory.”

From 1994 until 2009, Fineline built Supreme alongside its Centurion brand in its Merced, Calif., factory.

Fineline will market Supreme boat models as a separate brand. Centurion and its divisions, including World Championship Towboats and the Commercial Flight Division, producers of water taxis and parasail boats, will continue to be marketed separately.

Fineline said Centurion Boats has pioneered tow sports since the 1970s and continues to lead the industry with towboat technology and innovation.

“Introducing our innovation practices, efficiencies in manufacturing, best-in-class warranty and customer service will all translate to immediate value to our existing and future Supreme owners,” Fineline president Rick Lee said in a statement. “The entire organization is committed to building strength in the Supreme brand by holding these new boats to the highest degree of Fineline’s standards and quality.”

“We are excited to expand our dealer network by offering industry leading boats at different price points,” Bryan Holland, director of Fineline Industries Worldwide Sales, said in a statement. “Now we are able to cater to every buyer with the introduction of Supreme.”

Click here for the full release.

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