Skip to main content

Centurion builder acquires towboat brand

Fineline Industries, the producers of Centurion Boats, said today that it acquired Ski Supreme Boats.

Fineline said it will begin the immediate production of all current and new Supreme boat orders.

“It is an exciting time of growth for the Fineline family as we welcome Supreme back to the factory floor,” Fineline vice president of manufacturing Les Clark said in a statement. “There’s a rich heritage of Supreme in this factory.”

From 1994 until 2009, Fineline built Supreme alongside its Centurion brand in its Merced, Calif., factory.

Fineline will market Supreme boat models as a separate brand. Centurion and its divisions, including World Championship Towboats and the Commercial Flight Division, producers of water taxis and parasail boats, will continue to be marketed separately.

Fineline said Centurion Boats has pioneered tow sports since the 1970s and continues to lead the industry with towboat technology and innovation.

“Introducing our innovation practices, efficiencies in manufacturing, best-in-class warranty and customer service will all translate to immediate value to our existing and future Supreme owners,” Fineline president Rick Lee said in a statement. “The entire organization is committed to building strength in the Supreme brand by holding these new boats to the highest degree of Fineline’s standards and quality.”

“We are excited to expand our dealer network by offering industry leading boats at different price points,” Bryan Holland, director of Fineline Industries Worldwide Sales, said in a statement. “Now we are able to cater to every buyer with the introduction of Supreme.”

Click here for the full release.

Related

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .

1_thumbnail_Darren Vaux Headshet 2022

ICOMIA President Darren Vaux sees common pressures facing worldwide boating industry

Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.

1_AdobeStock_175388620

Clearing the Waterways

In Florida, in the aftermath of Hurricane Ian, it was estimated that there were 6,000 derelict boats in southwest part of the state. In most cases, boat owners don’t know resources are available to remove them because until recently there weren’t many.

1_AdobeStock_40421038

A Window on the World

Inflation, supply-chain kinks and the continuing war in Ukraine continue to be serious concerns, but numerous companies with a global presence for exports are reporting optimism at the start of 2023.