Centurion goes factory-direct with distribution

Author:
Updated:
Original:

Centurion boats is welcoming more than 40 new dealers to a factory-direct relationship as the boatbuilder assumes total distribution for all products worldwide.

For nearly two decades, Centurion dealers in the western United States worked through a distributor whose contract expired.

"We are living in unprecedented times in the marine business and this is the perfect opportunity for us to galvanize the Centurion brand and grow our market share with a consistent and energizing plan under one banner," Centurion CEO Rick Lee said in a statement.

As part of this new business model, Centurion has created a new authorized dealership program and overhauled its 2010 programs to meet market conditions and inspire business partnerships. The company says its new programs have been widely embraced by dealers.

Centurion also has advanced new products, features and technologies, and formed a new commercial flight division targeted toward commercial water-sports operators. Further, the company says it has invested heavily in consumer development Web-based technology.

Click here for the full release.

Related

A Report from Ohio’s Hybrid Boat Show

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

Marina Conference and Expo Begins Tomorrow

Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.

Regal Names VP, North American Sales and Marketing

Jake Kuck had previously served as North American sales manager.

Williams Jet Tenders Expands

The U.K. builder is making changes to its facility to increase production and the size of its RIBs.

Industry Mourns Daniel Harper

The Siren Marine founder and CEO died unexpectedly.

Quick Hits: January 26, 2021

Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.

Virtual Boat Show Season

With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?