Skip to main content

Chaparral adds employees, boosts production

Chaparral Boats added employees and increased production due to "excellent results" from early season boat shows, the company said.

Chaparral Boats increased its employee count during 2010 by more than 120, and now has approximately 450 employees, president Jim Lane told Soundings Trade Only this morning.

The company also has increased production "approximately 200 percent compared to the end of 2009." Lane said the company did not release specific unit figures. In filings with the Securities and Exchange Commission, the company acknowledged it had "reduced our production levels drastically" in 2009 to allow dealers to reduce their inventories.

"We've had a tremendous number of orders that have come in," Lane said. "The sales on the retail level have been a little better than anticipated, and in addition to that, we've continued to support our dealers with factory support ... which I think has helped our dealer inventory and our dealers sell more boats during the winter selling season as well."

Last year, the company launched a "Strength and Stamina ... Now and For the Future" program that "capitalized on Chaparral's financial strength and proven track record to support our worldwide dealer network," said Lane.

"During the last year, we faced one of the most difficult times in the history of the marine industry. Backing our dealers with cost-saving rebates, unprecedented factory support, premier customer service and award-winning new product development has more than paid off," he added.

Chaparral has continued to invest in new product development, and the company plans to introduce three new models in 2011.

Chaparral has introduced a total of 19 new models in the last four years.



Industry reacts to IBEX cancelation

With Ian expected to hit Florida’s west coast as major hurricane, the consensus among those who spoke with Trade Only Today say it was the correct decision.


Ready for a Revolution

Electrification has been an increasingly common buzzword in the marine industry, especially in the past four to five years.


MarineMax Makes Appointment to its Board

Mercedes Romero has expertise in global procurement and strategic planning, working with such companies as Procter & Gamble and Starbucks.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


Spot Zero Announces Expansion

The Fort Lauderdale-based reverse osmosis systems manufacturer is adding a 20,000-square-foot production facility.

1_Seakeeper Ride 450_2023 Sportsman Open 232 Center Console

Seakeeper’s New System Targets Pitch

Seakeepeer, whose gyroscopic stabilizers set the marine industry standard for eliminating as much as 95 percent of a boat’s roll, is now turning its attention to eliminating pitch with their Seakeeper Ride system.


Propeller Precision

Yamaha’s new $20 million foundry produces about 100,000 propellers a year


PR Firm Celebrates 60th Anniversary

Martin Flory Group has served the RV and marine industry segments since 1962.

Screen Shot 2022-09-26 at 9.29.49 AM

Mack Boring Turns 100

The New Jersey-based engine and components supplier, started in 1922 by Edward “Mack” McGovern, today is still a family-run business.