Chaparral and Robalo Boats named Martin Rusin marketing director.
Rusin will be responsible for conceiving and executing new marketing strategies and directing all of the company's current communication channels. He also will focus on brand development and on expanding the company's marketing reach.
“I’m excited that Martin will head up our expanding marketing team,” company executive vice president Buck Pegg said in a statement. “Martin brings vast marine industry experience, along with a forward-thinking vision of how Chaparral and Robalo will interact with our customers, vendors and dealer network moving forward."
"The world of marine marketing is developing and constantly changing," Rusin said of his new position. "Chaparral and Robalo have long been recognized for innovation and new product development. Every aspect of our marketing will continue to reflect the award-winning boats we build and likewise be on the cutting edge of the latest trends in communication technology."
Rusin has a background in the marine industry and comes with nine years of experience as a marketing manager. He has been responsible for developing and overseeing marketing efforts that include social media, graphic design, trade show management, collateral materials and digital marketing programs.