Chaparral and Robalo names marketing director - Trade Only Today

Chaparral and Robalo names marketing director

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Ryan Swaims showed off the virtual-reality system he created for Chaparral and Robalo at the Marine Dealer Conference and Expo last month.

Ryan Swaims showed off the virtual-reality system he created for Chaparral and Robalo at the Marine Dealer Conference and Expo last month.

Chaparral and Robalo Boats said it has promoted Ryan Swaims to marketing director.

Swaims has a degree in computer science and has worked for Chaparral and Robalo for three years as digital and creative manager.

Swaims has championed an interactive and mobile-friendly website redesign, the Easy Order System, DRIVR virtual-reality experience and printed materials.

He will be responsible for streamlining and modernizing the future of Chaparral and Robalo’s marketing strategies through new and innovative digital, print and emerging mediums.

“Chaparral and Robalo Boats has always been an innovation leader,” Swaims said in a statement. “My focus will be to continue that legacy by leveraging new and emerging technologies, along with a systematic approach to provide a consistent, interactive and fun shopping experience to support our dealer network. Our team is among the best we’ve ever had, and I am thrilled to see where we can take the future of marketing for our brands.”

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