Chris-Craft reports rebounding sales

Author:
Updated:
Original:

Chris-Craft is reporting a sales turnaround after a couple of challenging years in the industry.

Production is ramping up at the central Florida-based boatbuilder, and executives were "pleasantly surprised" when they received twice as many orders for new boats as they expected during a dealers meeting, according to a report in the Herald-Tribune newspaper in Sarasota.

"The way we reacted, at huge cost to the company early on, has put us in a very good position and we feel, for Chris-Craft, that the worst is over," vice president of sales Jeff Ellis told the newspaper. "I don't think it is over for the rest of the marine industry."

Click here for the full article.

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.