Clarion Relaunches in U.S. Retail Market with New Direction

Starting this summer, Clarion Marine will bring products to a renewed network of retailers.

Clarion Marine will launch its first products under the management of JL Audio this summer to an expanded distributor base and network of specialty retailers.

This follows JL Audio Inc.’s licensing of the Clarion Marine brand in 2018 from Clarion Co., Ltd. of Japan.

New products from the team are debuting this summer, with a more robust product line scheduled for delivery next year.

“Clarion has a deep history as a pioneering car audio company, and a particularly strong reputation as a marine audio brand,” said JL Audio president Andy Oxenhorn in a statement. “We accepted the challenge to return Clarion Marine to a leadership position with products that are relevant, well-priced and able to deliver a great customer experience. It’s very exciting to see the product development team’s hard work come to market. With our disciplined marketing and distribution plan, we expect Clarion Marine to set new records for sales by 2023.”

The product line is focused at key retail price points and will rely on brick-and-mortar retail outlets in its distribution model.

Key distribution partners will also play a role in some markets as well. A select group of authorized internet retailers will sell online.

“We have a great opportunity in front of us, with a great plan for Clarion Marine that complements our well-established JL Audio brand. Our sales team is already hard at work, looking for the best opportunities for success in each market,” said JL Audio US retail sales vice president Brian Power.

The brand’s new tagline will be: “Let’s Hear It.”

“We will focus on communicating in human-centered terms that emphasize the enjoyment our products bring to boaters,” said JL Audio marketing vice president Manville Smith. “We will also place an emphasis on Clarion Marine’s longstanding reputation for building products that last in real marine use. We call it ‘Salt and Sun Certified’ which is a short way of describing the intense testing and certification our products must pass.”

Clarion Marine products have already begun shipping to authorized retailers around the country.


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