Cobalt Boats has redesigned its website incorporating interface improvements that work on mobile and desktop platforms.
The site redesign was undertaken to achieve several objectives for the Cobalt brand, including revising the online content and imagery; creating a scalable, adaptable platform for future initiatives; and establishing a more effective lead-generation channel to better communicate with and convert prospective buyers.
The new site also features a more graphical layout.
“We’re very pleased with the look and feel of our new website, especially in the way it offers visual touchpoints that showcase our boats and boat series, to help website visitors better understand the differences between our products,” said Cobalt president Paxson St. Clair in a statement.
Simpler to update than the old site, this new website feature helps ensure that users have access to the current technical data, specifications, new product information and photos.