Company debuts boat-maintenance videos

Author:
Updated:
Original:

Shurhold Industries launched the Clean-N-Simple campaign, featuring videos to show rather than tell viewers how to care for their boat.

In partnership with Wellcraft, all maintenance will be performed on Shurhold's new Wellcraft 340 Coastal called Clean-N-Simple.

Posted on its website, each video will be hosted by Shurhold president Barry Berhoff and will center on one maintenance-based question. Although the videos are a significant portion of the campaign, the Clean-N-Simple tips will be cross-promoted through other mediums and featured in live demos at public events.

“Working with quality partners like Wellcraft, Garmin and others allows us to showcase how to care for different aspects of the vessel in real-life situations,” Berhoff said in a statement. “We continue to focus on educating boaters on caring for all aspects of the boat, from power cables to fenders, touch-screen plotters to enclosures.”

Shurhold's Clean-N-Simple boat will debut next week at the Miami International Boat Show in Wellcraft's booth No. D99.

Related

A Win for Gulf Reef Fish

The newly authorized DESCEND Act requires anglers to use descending gear when releasing catches in federal Gulf of Mexico waters.

Coast Guard Foundation Names Chairman

Thomas A. Allegretti will lead the non-profit’s board of directors.

In-Person Charleston Show Opens Friday

Under Covid-19 guidelines, the South Carolina boat show has a modified format for the safety of attendees and exhibitors.

Polaris Sees Q4 Surge

The powersports manufacturer had solid gains in every segment, with boat sales up 20 percent.

ABYC Updates Board

The group added a new member and elected several officers, including Nancy Cueroni as chairman.

Quick Hits: January 27, 2021

ICOMIA release its latest state of the industry report; one of the country’s largest waterjet cutting machines goes online at Maine’s Front Street Shipyard; and T-H Marine Supplies names a new national sales and marketing manager.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

The Evolving Retail Culture

Finding new ways to connect with boaters.