Skip to main content

Consolidation of Hatteras, Cabo production set to begin

Jim Meyer, president and CEO of Hatteras and Cabo yachts, said the two boat brands will be produced in smaller quantities going forward, but manufactured more efficiently.

In an interview with local media in North Carolina, Meyer, 49, said the Cabo plant in California is expected to close by the end of the year and that both Brunswick lines will be manufactured at the plant in New Bern, N.C.

Meyer expects that the change will create a "very, very full factory" at the plant as the market returns, although he does not expect a return to peak levels.

"The entire world, unfortunately, has changed in marine over the last few years," he told the Sun Journal newspaper. "The industry has gone through a substantial reduction in size."

In better economic times, he said, the company produced as many as 75 Hatteras yachts and 125 Cabo yachts a year. Going forward, he said, the New Bern plant will be manufacturing about 50 Hatteras brand yachts and 100 on the Cabo side per year.

"For us to design a business that assumes that it comes back to the best it was in the past, I think that would be a terrible risk on our part," he told the newspaper.

Meyer said the company has started a refit business so customers can bring back their yachts to have work done and has invested heavily in new products.

Click here for the full article.

Related

Insider Access

My hope is to include at least one insider story in every issue of Soundings Trade Only to provide a look at corners of the trade that some folks might not know exist.

AdobeStock_172380409

How to Create a Great Workplace

With insights gleaned from more than 16,000 individual industry employee satisfaction surveys, the Marine Retailers Association of the Americas has gained new understanding and answers of how to drive employee engagement.

IMG_8361

Finding the Next Buyers

Discover Boating commissioned a research study to fine-tune targeting efforts in marketing.

Q&A_Brunswick

Q&A with David Foulkes and Alexandra Cattelan

After divesting its well-known bowling, billiards and fitness brands, Brunswick Corp. emerged as a boating-focused conglomerate, with familiar brands including Sea Ray, Boston Whaler, Bayliner, Protector, Lowe Boats, Mercury Marine, and Freedom Boat Club.

AdobeStock_310603612

Two Secrets to Getting Results

Any leader can give reasons for failing to achieve acceptable results. The best leaders overcome inevitable challenges, and some of those leaders make it look easy. Some seem to drive results effortlessly, while others struggle.

1_RIGHWHALES

Industry Pushes Back Against Speed Restrictions

A NOAA Fisheries proposal would restrict boats 35 feet and larger to a 10-knot speed limit along the East Coast to protect right whales from vessel strikes.

4_MAGONIS

Magonis Opens Connecticut Office

The Spain-based, electric-boat builder offers an 18-footer that’s available with motors from Torqeedo and Mag Power.

01_YOUTH.FISHING

Bill Seeks to Increase Youth Fishing

The bipartisan Coastal Fishing Program Act of 2022 would ease barriers to accessing the outdoors in underserved communities.