Correct Craft, manufacturers of seven boat brands and three engine brands, has increased its support of the Marine Retailers Association of the Americas, upgrading to the platinum partner level, the highest level.
“We have enjoyed a mutually rewarding relationship with Correct Craft, and it’s an honor to see such an innovative product-focused company put such an important emphasis on supporting its dealer network,” said MRAA president Matt Gruhn in a statement.
“From this increased support of our work all the way through to its engagement with our Certification Program, Correct Craft has not only been a great partner, but also a great ambassador for dealer development,” Gruhn said.
Correct Craft’s Nautique Boats brand partnered with MRAA Dealership Certification to provide a platform for dealer growth and success, and later introduced the program’s benefits to its other six boat brands.
“We’ve enjoyed our relationship with the MRAA and appreciate the work they do to foster the growth and success of the marine industry,” said Correct Craft CEO Bill Yeargin. “Making life better is our key focus at Correct Craft companies and we believe partnering with MRAA helps us do that for both our dealers and customer.”