Correct Craft is developing its new venture, Watershed Innovations, as an entity both inside and outside the marine industry with distinct branding and a new website.
Watershed Innovations aims to work with and invest in early-stage, high-growth companies that have emerging or disruptive technologies and then integrate these ideas into familiar markets.
The subsidiary will be partnering with global organizations developing technologies that are strategically aligned with its business, including energy and propulsion, artificial intelligence, software and analytics, advanced materials, sensors, wireless, robotics, automation and virtual and augmented realities.
Correct Craft says the collaborative projects with innovative organizations will position the company and its brands at the forefront of technology and information.
“As always, Correct Craft brands are pushing the boundaries of what can be done in the marine industry, and Watershed Innovations is one more step towards that progression,” said Correct Craft president and CEO Bill Yeargin in a statement.
“The new web page will increase the brand awareness of Watershed and allow us to better connect with those both inside and outside our industry,” Yeargin said. “Watershed Innovations will enhance our position as a global leader through the relationships we establish and our team looks to working with people around the world on this exciting initiative.”
As a Correct Craft company, Watershed’s core values are built around people, performance, and philanthropy.
This progression under the Watershed Innovations division will complement the work that Correct Craft employees are already doing around the world.