Crestliner names new GM

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Jack Martin has been named general manager of Crestliner Boats. Martin joined Brunswick Corp. in 2018 as part of Mercury Marine’s strategy and development team. Prior to that, he spent four years at AAR Corporation, a publicly traded global aviation services company. Martin also worked at AeroNavData in St. Louis as an aeronautical analyst.

Martin will have responsibility for growing the Crestliner brand and managing its boat portfolio. “This is an exciting opportunity to lead a very talented and seasoned team at Crestliner,” said Martin in a statement. “Our Crestliner family is passionate and loyal to the brand. We will continue to deliver an experience they have become accustomed to from us which is centered around high-level performance and durability."

“Crestliner is an extremely important brand in our Aluminum Boat Group as well as the Brunswick Boat Group,” said Jeff Behan, Aluminum Boat Group commercial operations president, in the statement. “Jack has worked his way up through the business and is well positioned to lead Crestliner for the long-term and execute on our growth strategy.”

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