Skip to main content

Crestliner president will lead Brunswick Financial Services

Brunswick Corp. appointed Cecil Cohn to lead Brunswick Financial Services, effective May 2.

Brunswick Corp. appointed Cecil Cohn to lead Brunswick Financial Services, effective May 2.

Currently president of the Crestliner boat brand, Cohn succeeds Scott Ward, who recently was named senior vice president and general manager of Sea Ray sport yacht and yachts.

In his new position Cohn will report to Brunswick senior vice president and chief financial officer Bill Metzger.

Brunswick Financial Services and its affiliates provide secured wholesale inventory floorplan financing to Brunswick boat and engine dealers in the United States through a joint venture with Wells Fargo Commercial Distribution Finance.

Brunswick Financial Services also provides marine dealers and original equipment manufacturers with extended product warranties to sell to retail customers through its Brunswick Product Protection business, as well as retail financial services to marine dealers through its Bluewater Finance business.

Cohn also will lead the administration of Brunswick Dealer Advantage.

"Cecil has a distinguished and comprehensive track record of experience and accomplishment within Brunswick's boat operations, with a particular emphasis on supporting the dealer network's efforts to connect with consumers and ensure their satisfaction," Metzger said in a statement. "He is well suited and prepared to step into this important role."

Since 2013 Cohn has led Crestliner, one of Brunswick’s freshwater brands. Before that assignment he served for three years as vice president of marketing and sales support for Brunswick's freshwater fishing boat and pontoon businesses.

Prior to his assignment to Brunswick's freshwater group in 2010, Cohn managed Bayliner's inside sales and customer support operation, along with its supply chain function. He joined Brunswick in 2005.

Related

BOB-CONFERENCE

MMTA Sets Date for Conference

The educational Business of Boating Conference will be held in Foxboro, Mass., with in-person and remote attendance options.

AKZONOBEL

AkzoNobel Nominates Board Member

Ben Noteboom is expected to be elected chair to succeed the retiring Nils Andersen.

MARINE-MARKETERS

Neptune Awards Adds Category

“Boat Show Marketing” will recognize promotional efforts for shows, and entries will be accepted until Dec. 18.

WOMEN-SAILING

Sailing Convention for Women Returns

Postponed during Covid, the event will include on-water training, networking opportunities and workshops.

Norm

MBIA Names Board Members

The Michigan Boating Industries Association elected four new directors and named the officers who will serve next year. Also, the 2023 schedule for “Ladies Let’s Go Fishing!” is taking shape.

CL.YACHTS

CL Yachts Expands Dealer Network

The Hong Kong-based builder added retail locations in Australia, Dubai, Singapore and Macau.

LEGEND.BOAT.FIX

Legend Boats Partners With Boat Fix

The Canadian builder will offer the telematics system, which provides tracking, monitoring and 24-7 service, on new models starting next year.

MARINEMAX

MarineMax Establishes Technology Division

The company’s Boatyard and Boatzon units will operate under the new entity, New Wave Innovations.

SUNTEX

Suntex Purchases New Jersey Facility

Green Cove Marina in Brick is the company’s latest acquisition on the Jersey Shore, joining Channel Club Marina and Key Harbor Marina.