Crestliner president will lead Brunswick Financial Services

Brunswick Corp. appointed Cecil Cohn to lead Brunswick Financial Services, effective May 2.

Brunswick Corp. appointed Cecil Cohn to lead Brunswick Financial Services, effective May 2.

Currently president of the Crestliner boat brand, Cohn succeeds Scott Ward, who recently was named senior vice president and general manager of Sea Ray sport yacht and yachts.

In his new position Cohn will report to Brunswick senior vice president and chief financial officer Bill Metzger.

Brunswick Financial Services and its affiliates provide secured wholesale inventory floorplan financing to Brunswick boat and engine dealers in the United States through a joint venture with Wells Fargo Commercial Distribution Finance.

Brunswick Financial Services also provides marine dealers and original equipment manufacturers with extended product warranties to sell to retail customers through its Brunswick Product Protection business, as well as retail financial services to marine dealers through its Bluewater Finance business.

Cohn also will lead the administration of Brunswick Dealer Advantage.

"Cecil has a distinguished and comprehensive track record of experience and accomplishment within Brunswick's boat operations, with a particular emphasis on supporting the dealer network's efforts to connect with consumers and ensure their satisfaction," Metzger said in a statement. "He is well suited and prepared to step into this important role."

Since 2013 Cohn has led Crestliner, one of Brunswick’s freshwater brands. Before that assignment he served for three years as vice president of marketing and sales support for Brunswick's freshwater fishing boat and pontoon businesses.

Prior to his assignment to Brunswick's freshwater group in 2010, Cohn managed Bayliner's inside sales and customer support operation, along with its supply chain function. He joined Brunswick in 2005.


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