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Cruisers Yachts adds Mid-Atlantic dealer

Cruisers Yachts announced a long-term sales and service agreement with Bluewater Yacht Sales for the Mid-Atlantic region.

KCS International, parent company of Cruisers Yachts, announced a long-term sales and service agreement with Bluewater Yacht Sales for the Mid-Atlantic region.

Bluewater will represent Cruisers at its locations in northern South Carolina, North Carolina, Virginia and Maryland. The company has more than 40 professional sales associates in 10 locations throughout the Mid Atlantic and operates service and warranty departments at three facilities.

“This is a big enhancement to our already strong dealer network,” Cruisers Yachts vice president of sales Dan Zenz said in a statement. “Our strategy with dealer recruitment has been aimed at partnering with successful, stable and established dealerships and Bluewater Yacht Sales is a perfect fit.”

“Our organization is committed to selling the highest quality of yachts,” Bluewater Yacht Sales president Jan Boone said. “Cruisers Yachts is positioned well for the future, as their ownership and management team share similar philosophies to us. Cruisers product is an excellent fit with our existing boat lines.”

Bluewater Yacht Sales will begin carrying Cruisers for the 2016 model year.

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