Cruisers Yachts' dealer meeting was held Sept. 12-13 at the company's headquarters in Oconto, Wis.
The annual gathering featured Cruisers’ christening of the 2012 41 Cantius sports coupe, the unveiling of a new interactive website and plans for the coming year.
“Last year, our customers were inspired by the revolutionary new 48 Cantius,” Cruisers Yachts director of sales and marketing Russ Davis said in a statement. “The yacht symbolizes a new attitude and our unyielding drive to continually innovate, changing not only how we design yachts, but in the way we do business. Cruisers Yachts is positioned well for the fiercely competitive years ahead.”
During the dealer meeting, which took place in the factory showroom that was unveiled last year, Cruisers also introduced a redesigned website. Moving from a flash-developed Web core to a content-based system, the website is easier to navigate, allows users to explore models, provides up-to-date information about boat shows, news and brand messaging and has social networking capabilities. Key features include large-format photographs, a featured content area on the home page, mega menus and a suggestive search.
Canada’s Crate Marine was the recipient of this year’s Dealer of the Year Award. Also recognized were Galati Yacht Sales in second place and SkipperBud’s in third for worldwide sales. Roussos Yachting in Athens, Greece, was acknowledged as the top international dealer in 2011.