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Destination Bermuda

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Viking Yacht Company has expanded its dealer network to Bermuda, adding PW Marine to represent Viking Yachts and Valhalla Boatworks on the island nation.

PW Marine parent company The Waterfront Group is a sixth-generation Bermudian business that includes marinas, wellness centers, vacation rentals, event properties and more.

Waterfront Group president William Cox said: “We are delighted to represent the Viking Yacht Company and Valhalla Boatworks in Bermuda. To be associated with Viking and the Healey family is an honor that represents the values of quality that our families share. Valhalla is perfectly aligned with our PW Marine Division and the next phase of our evolution to bring exciting and innovative products to Bermuda.”

Waterfront Group president William Cox (right) gives Viking president and CEO Pat Healey a barrel of special-blend rum from the acclaimed Harry’s Restaurant & Bar to seal the deal.

Waterfront Group president William Cox (right) gives Viking president and CEO Pat Healey a barrel of special-blend rum from the acclaimed Harry’s Restaurant & Bar to seal the deal.

“We spent some time on the islands and saw the incredible things the Cox family has done over the years and how successful they’ve been in the marina and hospitality businesses,” said Viking president and CEO Pat Healey in a statement. “This was a perfect partnership just waiting to happen. When it comes to Bermuda, the Cox family has everything boat owners could ever want.”

PW is planning to offer the entire Valhalla Boatworks lineup from 33 to 46 feet — they have already sold a V-33 — as well as Viking Yachts models.

“We’re also very excited about the potential for our Viking Billfish Series [38- and 46-foot models] in the Bermuda market,” said Healey. “This partnership expands our global distribution into an area that’s truly ideal for both our Valhalla center consoles and Billfish sportfishing boats.” 

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