Donzi Marine reports boost in sales


Donzi Marine said it is experiencing an increase in retail sales.

"There's been a notable surge in retail activity over the past few months," said vice president of sales Craig Barrie. "From Web traffic to boats built and delivered, we've charted a substantial increase in interest as well as demand."

Donzi experienced stronger-than-expected traffic at the Fort Lauderdale International Boat Show and inked a number of retail deals at the October event and in the weeks to follow, the company said.

Sales have been fairly evenly split between new builds and retail deliveries of dealer field inventory and factory stock, according to Barrie.

"There are four new units on the floor that need to get shipped before Dec. 17 for their customers. These boats are all sold," Barrie told Soundings Trade Only. "We have shipped three others out in the last 10 days. In the factory there are still three orders that will complete in early January.

"Usually this time of year is slow, when the economy is good. Now with what is going on in our industry, I feel strong about our product," he added.

Barrie indicated that the bulk of retail activity has focused on boats 35 feet and larger. Also noteworthy, he said, is the fact that boats have been sold in a number of U.S. states as well as several destinations abroad, indicating these numbers represent a significant global trend and not a regional anomality.

"In the past two months we've sold ZR high-performance boats to retail customers in California, Florida, New Jersey, the Virgin Islands and Dubai; and center consoles to buyers in California, Florida, Hawaii, New York, Bahrain, Canada and Mexico," Barrie said.

In business since 1964, Donzi Marine builds more than 25 models of pleasure boats ranging from 16 to 43 feet. Donzi is a division of American Marine Holdings, which also operates Pro-Line Boats.

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