Skip to main content

Egg Harbor owner outlines future of new lines

Egg Harbor Yachts owner Ira Trocki hopes current Silverton Marine Corp. and Ovation Yachts dealers not only will continue to carry the lines, but will find opportunities with Egg Harbor’s current lines, too.

A New Jersey bankruptcy judge approved the sale Friday of Ovation and Silverton to Egg Harbor.

“This [purchase] gives us a very large range of products to offer customers,” Trocki told Soundings Trade Only. “We believe the way to do this is through enhanced dealer networks. We want to give the opportunity to Silverton and Ovation dealers to not only continue with Ovation and Silverton, but to also bring our products into the fold. That gives a larger opportunity for customers to find what they want and gives them the opportunity to grow when we grow.”

Egg Harbor currently builds Buddy Davis Editions, with 28-foot and 34-foot center console outboards and 38-foot express outboards; Davis Yachts semicustom sportfish and express yachts between 48 and 70 feet; Egg Harbor Yachts 37-foot, 43-foot, and 50-foot luxury sportyachts; Predator’s 35-foot walkaround express and 35 express sportfish cruisers; and Topaz 40- and 33-foot express cruisers.

“Because there are so many thousands of customers out there that have Silvertons that love Silvertons it gives them a reason to step up to buy a newer boat and gives them the opportunity to see all the lines we build,” Trocki said.

Customers might be more likely to stay with that dealer if they choose to branch out into something different, Trocki said.

“This gives them comfort, dealing with the same dealer, the same factory, the same excellent service, customer care and superior product,” Trocki said. “Hopefully that gives the dealer an opportunity to sell different types of boats to the same customers, and hopefully expand in that manner.”

Trocki said he will speak directly with dealers to figure out what their individual markets are moving forward, as well.

He plans to move the production of Silverton and Ovation into his existing facility in Egg Harbor City, N.J., and plans to rehire some of the workers let go when Silverton stopped production in February before filing for Chapter 11 restructuring.

Reagan Haynes

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .