Skip to main content

Everglades names chief commercial officer

Everglades Ben Cast

Everglades Boats named Ben Cast chief commercial officer. The Edgewater, Fla.-based builder of center consoles and dual consoles created the position. Cast was most recently president of Lowe and Crestliner Boats. He has also been vice president of sales, marketing and customer service at Boston Whaler.

An Everglades statement noted that Cast will be responsible for sales, marketing and customer service. He will report directly to CEO John Ward.

“We are both excited and honored to have Ben join our senior leadership team and look forward to him playing an integral role in our continued growth and success,” Ward said in the statement. “Ben is an ideal fit, given his experience, education and character.”

Cast holds a degree in accounting from Notre Dame University, as well as an

MBA from the Kellogg School of Management at Northwestern University. He also

served aboard a nuclear submarine for three years as a U.S. Naval Officer. 

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .