The Ferretti Group announced that Piero Ferrari, deputy chairman of Ferrari S.p.A, joined the group’s new product strategy team.
The move was announced during the China International Boat Show 2013, which was held April 11-14 in Shanghai at the Shanghai World Expo Exhibition & Convention Center.
Ferrari’s appointment is part of a wider management development project aiming to strengthen the group’s international development and meet increasingly complex challenges in terms of global presence and sustainable growth.
The main objective of the creation of the new product strategy team is to analyze the leading global market trends and to define the Ferretti Group’s best brand and product strategies for each market.
The Ferretti Group will rely on the experience that Ferrari, an engineer, has gained through his years in the development of R&D-driven luxury products.
The Ferretti Group decided to officially announce the creation of its new team in Shanghai to pay tribute to its close relationship with China, further strengthened by the group’s strategic partnership with the Weichai Group.
“We are extremely proud to announce that Mr. Piero Ferrari has joined our product strategy team: Mr. Ferrari can boast an unparalleled experience in the industrial and luxury sectors, which — we are sure — will significantly contribute to the development of increasingly innovative models, capable of ensuring the unmistakable quality and unmatched performances that have turned our yachts into true icons all over the world,” Ferretti Group CEO Ferruccio Rossi said in a statement.
“I am sure that the creation of the new team — that will also include other managers of our group boasting a long-standing experience and a long series of important achievements in the boating sector — will play a key role in further strengthening our group and boosting our growth at a global level over the next few years, at a time when we are faced with increasingly demanding challenges.”