The Ferretti Group opened its first flagship showroom in Shanghai in the Mandarin Oriental Hotel in the city’s Pudong district.
The new showroom sits on the bank of the Huangpu River and is designed by Officina Italiana Design, the studio that designed the Riva fleet.
The opening represents the group’s desire to expand its mainland China business and increase brand awareness in the Asia Pacific region.
“We are honored to announce the opening of Ferretti Group’s Shanghai showroom, an important event that marks the next step of our growth and development in Asia Pacific," Ferretti Group CEO Alberto Galassi said in a statement.
“With this opening, which is part of the series of global activities pursued over recent years, Ferretti Group has reinforced its international presence further while paying increasing attention to local needs,” Galassi said. “China is becoming a strategic center in the high-end leisure industry and aims to become a key market in Asia Pacific in the coming years. Therefore, I would like to thank the Weichai Group for its constant backing and support that it continues to guarantee for us and am confident that the opening of this first flagship showroom in Shanghai will contribute to promoting Ferretti Group’s operations in the country."