Former Beneteau America president Laurent Fabre has partnered with the French boatbuilder Fountaine Pajot to help the company penetrate the North American market.
The company will unveil its motoryacht MY44 at the Fort Lauderdale International Boat Show this fall.
Fabre’s main initial task will be to focus on growing the Fountaine-Pajot dealership network in the United States, as well as provide dealer training and sales tools, Fabre told Trade Only Today.
“We are very pleased to welcome Laurent Fabre in our core team of business developers,” Fountaine Pajot sales director Steven Guedeu said in a statement. “Laurent has an impressive track record in the nautical industry and will be helping us to adapt our products, our strategies and grow our network in America. His experience with powerboats will be critical to the launch of our motoryacht models.”
Fabre said Fountaine Pajot has experienced large growth in Europe and has tripled its production capacity during the past five years.
He will be traveling to recruit new dealers in the coming months.
After working with Beneteau for 15 years, Fabre left to form Open Ocean, a company that provides consultancy and support for European companies that are looking to expand in North America or American companies looking to gain a foothold in Europe, he said.
“There are smaller companies who don’t know the American market,” Fabre said. “They can hesitate to put a foothold in America. They don’t want to spend a lot of money without knowing how to go about growing there.”