Former Beneteau executive partners with Fountaine Pajot

Author:
Updated:
Original:

Former Beneteau America president Laurent Fabre has partnered with the French boatbuilder Fountaine Pajot to help the company penetrate the North American market.

The company will unveil its motoryacht MY44 at the Fort Lauderdale International Boat Show this fall.

Fabre’s main initial task will be to focus on growing the Fountaine-Pajot dealership network in the United States, as well as provide dealer training and sales tools, Fabre told Trade Only Today.

“We are very pleased to welcome Laurent Fabre in our core team of business developers,” Fountaine Pajot sales director Steven Guedeu said in a statement. “Laurent has an impressive track record in the nautical industry and will be helping us to adapt our products, our strategies and grow our network in America. His experience with powerboats will be critical to the launch of our motoryacht models.”

Fabre said Fountaine Pajot has experienced large growth in Europe and has tripled its production capacity during the past five years.

He will be traveling to recruit new dealers in the coming months.

After working with Beneteau for 15 years, Fabre left to form Open Ocean, a company that provides consultancy and support for European companies that are looking to expand in North America or American companies looking to gain a foothold in Europe, he said.

“There are smaller companies who don’t know the American market,” Fabre said. “They can hesitate to put a foothold in America. They don’t want to spend a lot of money without knowing how to go about growing there.”

Related

Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.

Norwalk Boat Show Opens Today

The NMMA show runs through Sunday at Norwalk Cove Marina in Norwalk, Conn.

Raritan Expands Team

Patrick McNeel joins the New Jersey-based manufacturer as a marine equipment product developer.

Industry Mourns Walter “Bing” Burns O’Meara

The longtime publisher of Lakeland Boating magazine has died at 81.

NMMA Announces Hall of Fame Inductees

Regulator Marine’s Joan Maxwell and Bill Watters of Syntec Industries will be honored at IBEX.

Brunswick Acquires SemahTronix

The supplier of wiring harnesses and other electrical assemblies will be part of Brunswick’s growing Advanced Systems Group.

Mercury, Navico Join Electric Race Series

The Brunswick Corp. subsidiaries will provide an e-powertrain and electronics for the new E1 Series, which will feature electric hydrofoil boats.

Rollick and Lightspeed Team Up on Dealer Support

The partnership will give LightspeedEVO dealers access to Rollick’s consumer analytics.