Formula Boats expands technical-support services

Formula Boats said it enhanced its Formula Guard customer support platform by offering 24-hour support through the year.

Formula Boats said it enhanced its Formula Guard customer support platform by offering 24-hour support through the year.

Three years ago, the company began to include a five-year Vessel Vanguard subscription with every boat it builds and the relationship has worked out well for owners, dealers and service providers, Formula Boats product support director Michael Boyd said.

“We are pleased that Vessel Vanguard has now added a customer technical support call center to its platform that operates round the clock to diagnose and solve issues that may come up,” Boyd said in a statement. “This capability now augments our Technical Assistance Group so that our owners can get the right answer after hours, on weekends and holidays.”

Providing Formula owners with all-inclusive post-sale customer service, Formula Guard incorporates product warranties with a network of Formula authorized service providers, factory-based technical support via the Technical Assistance Group, Vessel Vanguard’s cloud-based maintenance management system and a 95-day Gold level membership to Sea Tow’s on-water emergency service.

Starting today, Formula customers will also have 24/7 access to technical support, including evenings, weekends and holidays staffed by Vessel Vanguard.

“This enhancement, made possible through our expanding partnership with Vessel Vanguard, is a natural progression for Formula’s innovative business model, which provides a premium experience for every customer, regardless of boat type or cost,” Boyd said. “Big-ticket luxury items, a category into which Formula’s boats certainly fall, deserve customer service commensurate with the quality of the product itself. Our goal is to push even further into a service-centric business model that is necessary to stay relevant to the new-boat buyer.”

“Every boat profile that we create includes the make and model of all operating equipment, as well as hours of use, warranty data and most importantly, maintenance history,” Vessel Vanguard CEO Don Hyde said. “This places us in an ideal position to provide real-time troubleshooting when the need arises. Adding the call center is a major addition to our customer experience management platform and one that all our subscribers will benefit from.”


MarineMax Posts Record Q2

Coming off its most profitable fourth quarter, first quarter and fiscal year, the company continued to roll with a 70 percent increase in revenue.

MMTA Lands State Grant

Massachusetts Marine Trades Association will use the $20,000 recovery grant to promote its “Stay Local Boat MA” program.

Hundreds Stream ABC

Topics of discussion during Day One of NMMA’s virtual American Boating Congress included policy updates, infrastructure, the global supply chain and more.

Next Stop, Key West

The Moorings adds the Conch Republic to its roster of charter bases.

IBEX to Host Supply Chain Webinar

The April 29 session will address logistical issues that continue to impact manufacturers amid strong customer demand.

Safety is no Accident

Sure, it’s a cliché, but it’s 100 percent accurate. With boats going in the water for a new season in many areas, dealers should wave the safety flag wide and high, especially for the newcomers.

Brunswick Recognized for Diversity

Forbes ranks Brunswick as one of the top employers for diversity for the second consecutive year.

ABYC names Content Director

Sarah Devlin will support ABYC’s events and communications, distributing content through various channels.

Ferretti Group Reports Strong Q1

The conglomerate saw revenues increase by 40 percent, with a record 56 yachts launched in the first quarter.