Fountain Powerboats is discontinuing its factory-direct Fountain Factory Superstore, the company announced today.
"The factory superstore was an effective interim selling solution prior to Fountain's reorganization, but today retail interest is on the rise, our dealers are gaining confidence in our new management team and other dealers are taking notice," COO John Walker said in a statement.
"Overall, the mood surrounding Fountain Powerboats is very encouraging and we are enacting new strategies that serve our long-term vision for the company," he added.
Previously, potential retail customers in North Carolina, South Carolina and Virginia were offered the option of purchasing boats directly through the factory superstore, via its website and dedicated factory sales staff. This practice is discontinued, effective immediately.
"Providing Fountain's end customers with a positive service experience is crucial and there's no better way to assure such an experience than by partnering closely with a strong dealer network," Walker said. "With that in mind, the decision was made to allow our dealers to do what they do best while we refocus our own efforts on supporting them."
Washington, N.C.-based Fountain Powerboats produces an array of fishing boats, express cruisers and high-performance boats ranging in size from 29 to 47 feet.
Last month, Fountain's parent company, Liberty Associates, said it was moving the manufacturing of two other brands - Donzi and Pro-Line - to Fountain's North Carolina plant.
Liberty also announced plans to relaunch Baja as a stand-alone brand.