Rec Boat Holdings announced the "What's Next is Now Celebration" retail program for its Four Winns brand of boats.
Consumers are eligible for as much as $25,000 in cash-back incentives when they purchase a qualifying boat.
“Along with our aggressive new product launch plan continuing to roll out, we feel a strong retail promotion will put us in a great position for generating traffic at the shows," group president Roch Lambert said in a statement. “Our network remains healthy and ready for the 2012 boat show season; the ‘What's Next is Now Celebration’ program will offer that extra boost to spark retail activity at the shows.”
With its "What's Next is Now" new model rollout message, the company has launched more than 10 new boats, including the new 27-foot V275, which debuted at the recent Paris Boat Show. In addition to the retail incentive, the company has issued a ‘Dare to Compare’ program that challenges the consumer to compare models at the show in order to see the increased benefits of buying a Four Winns.
The retail program runs through March 31 and is available through participating Four Winns dealers.