Frisini buys stake in Sonic Powerboats

Author:
Updated:
Original:

Frisini Motorsports, manufacturer of Spectre Powerboats, acquired an interest in Sonic Powerboats from CSI Marine and will be rebranding its full line of lake and offshore boats, along with adding new models, the company said in a statement.

Terms of the deal were not disclosed.

"Sonic is world-renowned for its quality build, roomy cabins and comfortable ride. We will continue to build on that heritage and have lowered pricing on all the models," owner Tony Frisina said in a statement.

Sonics will be sold through the company's current dealer network and the company is seeking new dealers for the full product line in the U.S. and overseas, added John Cunningham, head of marketing and sales.

Earlier this year, the company purchased the molds for Spectre power catamarans.

Frisini Motorsports is based in Lyndhurst, N.J., with manufacturing facilities in Tampa Bay, Fla.

Related

Freedom Boat Club Expands

Through November, it has grown to more than 245 locations serving more than 55,000 members.

BRP Announces FY21, Q3 Results

While the North American market saw solid gains in the powersports segment, pandemic-related shutdowns and the retirement of Evinrude had a big impact on revenue.

Quick Hits: November 25, 2020

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Arial} span.s1 {font-kerning: none} Patrick hires a new CFO; CMC Marine joins NMMA; Dometic makes names new HR VP; and Stingray Boats earns a safety milestone.

Wholesale Shipments Drop in September

NMMA: Easing supply chain constraints should enable more manufacturers to build boats.

Dealers: What’s Your 2021 Retail Outlook?

The monthly Pulse Report asks marine retailers to weigh in on November market conditions.