Skip to main content

Genmar extends holiday shutdown in Wisconsin

Genmar Yacht Group is extending its annual holiday shutdown for nearly half its employees at the Pulaski, Wis., plant because of the continuing slump in sales.

“We’re all going through this together,” Genmar president Robert Van Grunsven said of the market conditions. “Business has slowed down.”

Van Grunsven told Soundings Trade Only this morning that the company typically shuts down for the last two weeks of December during the holiday season. That temporary shutdown will be extended an extra two weeks for about 40 percent of the factory, affecting about 200 employees, while the remainder will have the usual two-week vacation period.

He said the plant will be back to full operation after the New Year. Despite the market slowdown, Van Grunsven said there is still a lot of interest in the company’s yachts, especially international markets.

“Eastern Europe and the Pacific Rim have been very, very good for us,” he said, noting that business in these regions has picked up in the last 18 months or so.

Van Grunsven said the company is still on track to expand its production facility in the future. Genmar announced the expansion plans, and the addition of 450 new jobs, last spring. The company received a $4 million grant from the state for the long-term growth project.

“That is still under way,” said Van Grunsven. “We haven’t accelerated it — we’re being cautious — but it’s still under way,” he said, adding that Genmar is still going through the permitting process.

— Melanie Winters
m.winters@tradeonlytoday.com

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.