Skip to main content

German builder plans North American expansion

Bavaria Motorboats, or Bavaria Yachtbau GmbH, is launching an expansion into North America.

The Giebelstadt, Germany-based yacht builder will import its first three yachts to the United States for the Fort Lauderdale International Boat Show, which runs from Oct. 31 to Nov. 4.

Heading the North American effort is U.S. general manager Blane Aarup, whose long history in the boating industry includes executive posts at Baja Marine, Donzi Marine and Chris-Craft. Industry veteran Craig Barrie is aiding the marketing effort.

The company will display the Virtess 420 Fly Bridge, which was named Europe’s Powerboat of the Year in the flybridge category up to 55 feet. It also earned the Italian Nautical Design Award. The boat is 40.65 feet and has a beam of 13.8 feet.

The Virtess is “a combination of German know-how and Italian design,” Aarup said in a statement. “German research, workmanship, precision and engineering is combined with the beauty and styling that comes from the Italian drawing boards.”

Also making North American debuts at Fort Lauderdale are the 44 and 39 hardtop models. All boats coming to North America are equipped with Volvo IPS systems.

The line has six boats that range from 29 to 44 feet. Bavaria Yachts, founded in 1978, has about 600 employees and produces 2,500 yachts a year. Bavaria Motorboats is the sister of the Bavaria sailboat company, which Aarup said is well established in the United States and Canada.

Bob Black & Co., of Sun City Center, Fla., was retained as public relations and marketing counsel.

Related

A Tax Incentive for Innovation

A deep dive into the research and development tax credit usually yields savings

ABYC Reschedules Meetings

Postponed due to Covid, the annual meeting goes virtual in February, and the Marine Law Symposium moves to April in Providence, R.I.

Daiwa Appoints Marketing Manager

Marc Mills will handle marketing efforts for North American and South American markets.

VIP Access Available for MIBS

The tickets include admission to the VIP lounges at One Herald Plaza and the Miami Beach Convention Center, along with other perks.

South Fork Wind Farm Gets EPA Approval

The Clean Air Act permit contains pollution control requirements for the construction and operation of the wind farm, which will be located southwest of Martha’s Vineyard.

Dockmate Launches New Technology

The SoftDocking wireless remote control system eliminates the delay between engaging the throttle and the boat beginning to move.

Minneapolis Innovation Award Winners Announced

NMMA and Boating Writers International handed out the awards in four categories during the Minneapolis Boat Show preview yesterday.