Marketing firm Blue Creative Group is working with biofuel company Gevo to help inform the marine industry about the fuel additive isobutanol.
Gevo, a publicly traded company based in Englewood, Colo., produces isobutanol, also known as biobutanol, and biodiesel.
Isobutanol has been tested by the marine industry and has been shown to be more effective than ethanol, which can damage marine engines and systems. The Environmental Protection Agency approved the E15 alternative for highway use in June 2018, a move that was lauded by the marine industry.
“Gevo has a terrific story to tell boaters about biofuel,” said Blue Creative partner and managing director George Sass Jr. in a statement. “The technology is leaping ahead, and isobutanol and biodiesel are better solutions for the marine industry right now and into the future.”
In addition to marine, Blue Creative Group is focusing Gevo campaigns in the aviation, automotive, and other transportation and chemical industries.
“Gevo’s product line just keeps growing as its technology pushes into new markets,” said Andy Hawk, partner and senior vice president of client strategy for Blue Creative Group. “If Blue Creative Group can help them target discerning influencer groups like boaters who understand the importance of reliability and efficiency, we can help them grow demand for biofuels and also make the Gevo name synonymous with sustainability.”