Grady-White adds SureShade to five models

Grady-White Boats expanded its offering of SureShade-equipped boats.
Author:
Updated:
Original:
sureshade0511

Grady-White Boats expanded its offering of SureShade-equipped boats with the addition of five newly retrofitted boat models this year.

Grady-White models retrofitted to include SureShade as a factory option include the 225, 235, 255, 275 and 285 in the Freedom series.

SureShade said retrofitted models give Grady-White customers the option of purchasing a new boat already equipped with a SureShade retractable shade at the factory, as opposed to ordering a shade as an aftermarket addition.

As one of SureShade’s top OEM clients, Grady-White also was the first U.S. boatbuilder to offer SureShade as a standard factory feature with the 2013 debut of its Freedom 375. Grady-White has since continued to debut new models equipped with SureShade to meet customer demand, in addition to retrofitting existing models.

Grady-White now offers SureShade on 12 boat models.

“Over the last five years we have significantly increased the number of boat models offering SureShade to meet the growing demand for a quality sunshade solution for our customers,” Grady-White Boats president Kris Carroll said in a statement.

“Incorporating innovative features like SureShade’s sunshade systems has contributed considerably to Grady-White’s reputation of delivering the ultimate boating experience for our customers and selling more boats.”

Related

ABYC Foundation Seeks Nominations for Educator Award

The award recognizes “an outstanding instructor who is shaping future marine service technicians.”

P.R. Firm Rushton Gregory Signs ePropulsion

The Chinese manufacturer of electric propulsion products introduced a standardized lineup earlier this year.

Dometic Updates Pro-Trim System

The new design allows boaters to trim the outboard and adjust the jack plate without removing their hands from the wheel.

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.