Schock Boats of Newport Beach, Calif., said the waterfront dealership W.D. “Bill” Schock is transitioning to new family ownership, with principals Steve and Ruth Schock taking the helm.
Former proprietors Scott and Marie Schock, after years of leadership, will retire from day-to-day activity and transition into an advisory role. Schock Boats — which has represented Grady-White Boats in Southern California since 1988 — now sells new-model Grady-Whites exclusively. The company said it has one of the largest inventories of fishing-and-family boats in California.
“All of us at Schock Boats are always available for our customers, who are our priority,” Steve Schock said in a statement. “Every salesperson here is licensed and bonded for new- and used-boat sales. We look forward to continuing to promote boating as a great family and lifestyle activity.”
The new owners are planning fishing tournaments and demo days, and initiating “Taco Tuesdays,” a once-a-month event for casual interaction among people in the Grady-White-Schock Boats community.