Grady-White rolls out new iPhone app

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Grady-White is introducing an iPhone app called "Grady Life" that hopes to not only help boaters shop, but also provide tools to enhance their boating experience.

The app will provide performance data and specifications for all current models, along with walkthrough and lifestyle videos and direct dealer and company contact information.

It also will provide GPS-controlled local coastal weather, tide and inlet tables and instantly accessible boating safety and assistance links.

Owners will be able to collaborate as well via a customer photo gallery and links to Facebook, Twitter, YouTube and access owners’ club contacts, vice president of sales and marketing Joey Weller said in a statement. They also will have access to upcoming dealer and club events calendars.

The app is available free through www.gradywhite.com or via the Apple Store, searching Grady-White Boats.

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