Groupe Beneteau announces strategies for the coming year - Trade Only Today

Groupe Beneteau announces strategies for the coming year

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Herve Gastinel, CEO Groupe Beneteau

Herve Gastinel, CEO Groupe Beneteau

At the Cannes Yachting Festival this morning, Groupe Beneteau held a press conference outlining its accomplishments for the past year as well as its future strategies. A presentation was made by Hervé Gastinel, Groupe Beneteau CEO.

Gastinel said in the last three years, nearly half of the boat models for sale by the Group’s 10 brands have been renewed, equaling 88 out of 200 models. In the last model year, its Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo Yachts, CNB, Four Winns, Glastron, Wellcraft and Scarab brands have launched 32 new models. Five will be announced this year.

Eight of its brands are exhibiting at Cannes, with 69 new models, including 13 world premieres and 16 yachts over 60 feet LOA.

Gastinel also revealed the name of the new Excess brand, a new catamaran line that is positioned as a small, sportboat line as opposed to its larger Lagoon cruiser catamaran line.

“Better organized and focused on its business model, the Beneteau Group has sound financial foundations in place and an effective action plan to continue developing,” said Gastinel in a statement. “We aim to continue moving forward, raising standards and imagining what has never been done before. I want the Group to become the global benchmark serving all boating experiences.”

Gastinel said its “small boats” strategy is aimed at making boating accessible for as many people as possible, especially younger boaters. The acquisition of Seascape and its mini- performance cruisers has also reinforced the Beneteau and Jeanneau brands’ global leadership in the liveaboard monohull sailing segment. The company recently acquired Delphia for positioning in the outboard motorboat segment.

Beneteau also launched a number of boat club and boat leasing initiatives, including Leasyboating, the Beneteau Boat Club, and an alliance between Jeanneau and Freedom Boat Club. Its Bandofboats.com is the first-ever online community platform designed by and for everyone with a passion for recreational boats, covering both individuals and professionals.

The company said that it has invested in its facilities in France, Poland and the U.S. to strengthen production capacities and give the facilities “multi-purpose capabilities.”

Gastinel also said that “production transfers” will allow the Group to produce more boats as close as possible to areas of consumption. The Delphia acquisition in Poland means that the company will add a second production site in Poland. Its current site in Ostroda is the company’s largest production facility.

Beneteau also reopened a second site called the Sport Plant in its Cadillac, Mich. facility, after being shut for 10 years.. 

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