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Groupe Beneteau Appoints Delphia Brand Director

1_Beneteau_Delphia_Martin Schemkes

Martin Schemkes was named brand director of Delphia, Groupe Beneteau said in a statement.

Schemkes has been with Groupe Beneteau for more than 20 years, leading sales management for both Jeanneau and Prestige in central and northern Europe. Trained as a marine engineer, he has prior experience with engine manufacturers as well as boatbuilders.

2_Delphia_sketch.jpg

In an interview with Trade Only Today, Gianguido Girotti, deputy CEO of product strategy at Groupe Beneteau, said that Delphia was being “completely repositioned with a dedicated offer of cruising powerboats intended for rivers, lakes and other inland waters [and would] include electric propulsion and also other smart innovations on board.”

The brand continues to develop its new e-powered models, explained Schemkes, offering “a true escape to your home on the water with reduced environmental impact thanks to its specific equipment and the use of electric propulsion.” 

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