Skip to main content

Groupe Beneteau signs extension of SailTime deal

Groupe Beneteau is solidifying its position in the sharing economy by signing a five-year extension of its partnership with SailTime.

The partnership allows SailTime bases throughout the United States to sell Beneteau boats into their local fleet via SailTime’s yacht ownership program.

“We couldn’t be happier to extend this terrific partnership,” SailTime CEO Todd Hess said in a statement. “Beneteau is known throughout the world as the premier brand of sailing and power boating, and SailTime is a terrific way to bring their product to a market looking for easier and more affordable sailing.”

SailTime said it has seen growth of 161 percent since 2012, expanding to 28 bases in the United States and six in Australia.

Through the partnership, SailTime franchisees have the opportunity to offer Beneteau boats for both the membership program and the yacht ownership program. Three Beneteau yacht dealers in North America integrated with SailTime in 2016, including SailTime San Diego, SailTime New Orleans and SailTime New York.

"The partnership with Beneteau has been terrific for us," SailTime San Diego base manager Keenan Hirsh said. "Allowing our members to sail Beneteau's amazing fleet increases our pool of prospective boat owners."

Groupe Beneteau, who recently celebrated the 30th anniversary of its manufacturing plant in Marion, S.C., sees the partnership extension as a reaffirmation of the importance of the North American market in its growth strategy.

“The sharing economy is the fastest-growing segment in our industry right now, and SailTime is helping us grow in that space,” Beneteau America president Laurent Fabre said. “The synergy with our yacht dealers incorporating their franchise model into their business is outstanding, and it is driving additional boat sales for Beneteau.”



Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.


Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.


RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.


2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception



Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.


Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.


Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.


The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.