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Harley-Davidson executive named general manager of Lowe Boats

New Lowe General Manager Greg Falkner

New Lowe General Manager Greg Falkner

Lowe Boats has named Greg Falkner as general manager, effective immediately.

Falkner joined Brunswick from Harley-Davidson, where he has worked in a variety of leadership positions since 2001.

Most recently, Falkner led Harley-Davidson’s parts and accessories product portfolio, a $400 million business. In that position, he led a team of category and product managers in the development and execution of consumer-driven growth plans.

Prior to that, he spent six years as a product manager in the motorcycle’s division, working on several platforms including Livewire – H-D’s first electric motorcycle.

“Greg brings a wealth of knowledge and experience to Brunswick and we are excited that he will be leading our Lowe Boat division,” said Brunswick aluminum boat group commercial operations president Jeff Behan in a statement. “Greg’s strong experience in product and category management along with his proven track record of working closely with the channel on consumer led growth initiatives positions him well for this role.”

Falkner will have responsibility for growing the Lowe Boat brand and managing its portfolio of products within the aluminum boat group.

“I am very excited about the opportunity to join Brunswick Corporation and lead Lowe boats,” said Falkner. “Brunswick is the largest marine company in the world and a very respected organization. I’m excited to get out to Missouri to meet the team and get started.”

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