Hatteras Yachts and Cabo Yachts announced the creation of the new Hatteras Cabo Yacht Center in Fort Lauderdale to better support the dealer network of each brand.
Hatteras will display factory inventory at the yacht center to offer its dealers the widest possible lineup of motoryachts and convertibles for customer presentations and sea trials.
The center will be established at Billfish Marina, home of the Cabo Support Center. Cabo will continue to support its dealers from this location with delivery preparations and final commissioning activities, when necessary.
The yacht center is also convenient to partners that support both brands, such as High Seas Technologies and Pipewelders Marine. In addition to the current office space, a new Hatteras display area, to supplement dealer showrooms, will be added adjacent to the marina.
“The Hatteras Cabo Yacht Center is designed specifically to further support the selling efforts of our dealer network,” John Ward, senior vice president for global sales and marketing for Hatteras and Cabo, said in a statement. “This is a great opportunity for Hatteras and our dealer network to work together even closer to make the Hatteras experience come alive for our customers. We will have a convenient location where dealers can bring their customers to see everything from convertibles to motoryachts — all in one location.”
Hatteras and Cabo also will use the yacht center to host events and conduct training sessions with dealers on new models, features, construction processes and technologies.
Plans and designs for the center have been approved, and construction and renovation work will begin shortly. The Hatteras Cabo Yacht Center is scheduled to open in early September, and it will host a VIP event in the fall in support of dealer efforts around the Fort Lauderdale International Boat Show.
Hatteras Yachts also announced the relaunch of its Hatterascal factory demonstration boat program.
The new Hatterascal is a Hatteras GT63, the largest platform in the GT Series. Equipped with twin CAT C-32 ACERTs at 1,900 hp, she has a top speed of 42 knots and a range of more than 400 nautical miles.
The Hatteras team christened her April 12 during a ceremony at Hatteras Yachts’ home in New Bern, N.C. She will now travel to the Bahamas for her tournament debut on leg one of the Bahamas Billfish Champions in Guana Cay.
The Hatterascal will have Capt. Jeff Donahue and Capt. Doug Covin at the helm during competition.
“We are very excited to see the Hatterascal program back on the water this season. We have scheduled tournaments from the Bahamas to the Gulf of Mexico, then back up the East Coast to maximize our exposure on the tournament circuit,” Donahue said in a statement. “We will also be hosting numerous events with Hatteras dealers and inviting customers from around the globe to show off the craftsmanship, performance and luxury found only aboard a Hatteras.”
The launch of this season’s Hatterascal marks the renewal of a long-standing Hatteras tradition. First christened in the mid-1960s, she represented Hatteras at fishing tournaments, boat shows, owners’ rendezvous and special events for more than 40 years.
The Hatterascal will not head out into the field alone. For the 2012 season she will carry with her a dozen sponsors. Members of the “Hatterascal Fishing Team” are PipeWelders, High Seas Technologies, Gregory Poole Power Systems, ZF Marine, Alexseal, P&R Canvas, C-Worthy Corp., Glendinning, BlueWater Supply, Release Marine, Bait Masters, and Sea Recovery Watermakers.