Hatteras Yachts said Kusler Yachts in San Diego will represent the full Hatteras line of new yacht models from 45 to 100 feet.
Located in the Kona Kai Resort & Marina on Shelter Island, Kusler Yachts specializes in upscale new and late-model brokerage sportfishing yachts and motoryachts.
“Kusler Yachts is proud to be associated with the quality motoryacht and sportfishing platforms that Hatteras builds,” Kusler Yachts president Michael Kusler said in a statement. “As avid boaters and fishermen ourselves, we insist on only the best, and our clients rely on that commitment to quality and expertise.”
Kusler Yachts said its salespersons are all captains with 50-plus years of combined experience on the water. The company said Michael Kusler and staff member Scott Veach have sold new Hatteras yachts at other dealerships in the past, so they are fully versed in the product line. Kusler Yachts also lists used Hatteras Yachts.
“We consider it an iconic brand,” Kusler said. “Hatteras sportfishing yachts and motoryachts are perfect for our clients, who often head west to Santa Catalina Island and south as far as Puerto Vallarta. They need yachts that can stand up to the rugged conditions offshore, and Hatteras has the proven construction, ride, handling and performance to handle what the Pacific can dish out.”
“Hatteras Yachts has made a significant investment in designing new models and restyling our existing product line over the last few years,” said John W.S. Ward, president and CEO.
“Kusler Yachts, with its team of seasoned salespeople, captains and strong sportfishing background, is perfectly positioned to help us expand our market reach in the San Diego area.”