Skip to main content

Hatteras Yachts offers virtual-reality tour at FLIBS

Hatteras Yachts will present a 3-D virtual-reality tour of the new 90 Motor Yacht model.

Hatteras Yachts will present a 3-D virtual-reality tour of the new 90 Motor Yacht model being built at its North Carolina factory during the Fort Lauderdale International Boat Show, which starts Thursday.

The virtual-reality tour will be available throughout the show, which continues through Monday, at the Hatteras Yachts display in the Bahia Mar Yachting Center.

“The virtual reality tour will give people the chance to experience the new Hatteras 90 Motor Yacht before it’s actually here,” High Rock Studios president and partner Ryan Lampton said in a statement. (The Hagerstown, Md.-based company is producing the tour.) “In the ever-changing environment of 3-D and virtual reality, this tour is cutting-edge.”

Lampton and his partner, Yavuz Goncu, High Rock director of 3-D technology, worked with David Brown, Hatteras Yachts vice president of product design and engineering, and his team on the Virtual Reality Tour project, which entailed converting the CAD design files for the yacht into 3D so realistic that the company says you can see the underside of the tables on board. The tour can be experienced through the HTC Vive headset.

“The 90 Motor Yacht is scheduled to launch physically next year with a company-owned demonstration model, and the second hull already has been sold. This new model is full of innovative design and technological advances, so we are excited to use such a high-tech tool to give Fort Lauderdale show-goers a preview,” said Joe Cacopardo, Hatteras Yachts director of marketing.

“This level of quality in a virtual tour is something you won’t see at many, if any, other yacht builders’ displays at the show.”



Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.


So, You Want To Be a Yacht Broker

Tips to help build a network through an online presence which is essential to success


Ian Explodes into Category 4 Hurricane

The historic hurricane is expected to make landfall this afternoon between Naples and Venice, Fla.


Premier Marine Announces New Minnesota Facility

The pontoon builder recently completed a 150,000-square-foot building with new corporate offices and expanded manufacturing facilities.


Scout Boats Recognizes Top Dealers

Seven Seas Yacht Sales of Ft. Lauderdale, Fla., was recognized as the boatbuilder’s top dealer worldwide.


TowBoatUS Vessels Go Pink

Five of TowBoatUS’s response fleet are going pink for the month of October to help increase breast cancer awareness on the water.


Fork in the Channel

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.


Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.


Ho, Ho, Ho, You Better Watch Out

It may be too early to decorate the showroom, but it’s not too early to hatch a marketing plan to profit from the holiday selling season.